OUR PHILOSOPHY – Aeroblend

OUR PHILOSOPHY: WHERE ARTISTRY MEETS INTENTION

THE AEROBLEND DIFFERENCE

Makeup that performs. Pigments that match. Integrity that lasts.

THE AEROBLEND APPROACH

We don’t chase fads. We create with purpose.

Performance comes first. Integrity always.

That means:

Professional-grade results
Real tone accuracy
Ingredient transparency
No compromises on ethics or efficacy

We don’t call ourselves “clean” or “natural” — those terms are unregulated and often misleading.

We’re clear - about what we use, why it’s there, and where we’re headed.

THE AEROBLEND STANDARD

EVERY AEROBLEND PRODUCT GOES THROUGH THE SAME RIGOROUS PROCESS.

Our 6-Point Formulation Process is how we decide what belongs — and what doesn’t.

Performance First

Every ingredient has to earn its place. If it doesn’t improve wear, texture, or results, it doesn’t make the cut.

Safe by Design

We don’t chase trends or slap on “free from” claims. Every formula is engineered to avoid known irritants and questionable additives from the start, no greenwashing, no afterthoughts. Safety is baked into the design, not tacked on later.

Skin-Compatible

Every choice considers irritation, pore-clogging, and allergen risk. "Clean" isn’t enough, it has to feel good and respect the skin barrier and keep sensitivity in check.

Responsibly Sourced

We choose suppliers and raw materials that are transparent, ethical, and consistent in quality.

Earth-Minded

Where possible, we choose biodegradable or low-impact options to reduce our footprint.

Multi-Box Approach

We don’t believe in one buzzword. Every formula checks multiple boxes: safe, high-performing, skin-friendly, and responsibly made. No shortcuts.

Some of our legacy products are already close to this standard. Today, every Aeroblend formula is built on this process, and older favorites will be reformulated to meet it too.

Want the deep dive on how we choose every ingredient?

→ Read more in Lab Notes

IT'S NOT INCLUSIVE UNLESS IT'S ACCURATE

“I don’t see skin color."
That’s cute. But we do.

We see it, we analyze it, and then we balance the perfect ratio of red, yellow, blue, white, and black — using proper color theory — to create shades that actually look like real skin.

Where other brands give you three shades and call it “inclusive,” Aeroblend builds true-to-skin shades with professional pigment ratios, including the often-ignored blue.

Curious about why blue makes it true? → Explore the Lab Notes on color theory